High School Business Electives

High School Electives: Business

Advertising and Sales Promotion

Advertising and Sales Promotion

Description

What comes to mind when you think of ‘marketing’? Perhaps a familiar television jingle plays in your head? Or maybe you think of those irritating sales phone calls? There’s no denying the sheer magnitude and power of the marketing industry. Every year companies spend approximately $200 billion promoting their products and services—and that’s just in the United States alone! You may be familiar with being on the receiving end marketing, but what’s it like on the other side? In Advertising and Sales Promotions, you’ll see how these marketing campaigns, ads, and commercials are brought to life and meet some of the creative folks who produce them. You’ll learn about different marketing career opportunities and discover ways to be part of this exciting, fast-paced industry.

Pre-Requisites:
Credits: 0.5
Estimated Completion Time:


Major Topics and Concepts

  • Unit 1: Introduction to Advertising
  • Unit 2: Advertising in the 21st Century
  • Unit 3: Careers in Advertising, Promotions, and Marketing
  • Unit 4: Finances in the Advertising, Marketing, and Promotions Industry
  • Unit 5: Working in the Marketing, Advertising, and Promotions Industry
  • Unit 6: Behind the Scenes: Technical Skills Necessary for a Career in Marketing
  • Unit 7: Principles of Selling
  • Unit 8: Culminating Project: Developing a Promotional Plan
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